CURRENT INITIATIVE

CAN ADVERTISING HELP REIMAGINE A NEW ‘GOOD LIFE’ FOR 2030?

RIGHT NOW, THE FUTURE HAS AN IMAGE PROBLEM…

 Led by Purpose Disruptors and in collaboration with the Insight Climate Collective, Race to Zero, Stories for Life and over 100 industry professionals, Good Life 2030 is a campaign for the advertising industry to create compelling visions of the future in 2030. 

Through primary research with a cross-section of the mainstream UK public, we unearthed their values and visions and what ‘a good life’ would be like for them in 2030. Building on this research, we hosted unique series of deep, immersive workshops with over 100 industry leaders to reflect on the transformative shifts needed to be in service of a sustainable future, one compatible with visions of a new Good Life.

The Good Life 2030 work was showcased at COP26 and live-streamed globally from the IMAX Cinema, where Purpose Disruptors provided space to imagine what ‘a Good Life’ in 2030 could be like. Through a series of films created in collaboration with 3 top global agencies, people from the UK advertising industry helped to bring to life what UK citizens see as their visions of 2030 and reflect on what this means for the industry.