Can advertising help reimagine a new ‘good life’ for 2030?
What does a future look like, where we’ve halved emissions and we’re living good lives?
Good Life 2030 is a campaign for the advertising industry to create compelling visions of the future in 2030.
How can the industry reimagine a new future for people to run towards?
Inspiration
Through industry workshops, creative briefs and citizen research, we help the industry unlock it’s creativity to support a thriving future.
Watch our documentary
Watch the world’s first-ever documentary about the advertising industry and its relationship with the climate crisis in 15 mins. Industry leaders from M&C Saatchi, Mindshare, Mother and Iris talk about what the advertising industry can do to create a new ‘good life’.
Read our citizen report
In collaboration with the Insight Climate Collective, we conducted deep, qualitative research with a cross-section of the UK public to unearth their values and hear what a ‘good life’ in 2030 means to them.
Watch 3 adverts for the future
Watch the first responses on the Good Life 2030 creative brief, by +50 creatives at top agencies Gravity Road, Iris and McCann Manchester. These early riffs on the brief were created in an 8 week sprint and premiered globally at COP26 as examples of what is possible.
Good stuff
created by IRIS
"Good Stuff" brilliantly demonstrates our addiction to ‘stuff’ – the mass consumerism we are all consumed by. It then reveals what the actual Good Stuff is in life – time with others, time in nature, time doing the things we love.
IT’S ME, YOU
Created by McCann Manchester
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
LESS IS MORE
created by GRAVITY ROAD
"Less is More" is an immersive audio experience that cleverly peels back the layers of sound to reveal how the Good Life we’re all seeking has been obscured by the frenetic way we live today.
Press
Other creative projects
CREATE & STRIKE
In 2019 Purpose Disruptors initiated an open letter, calling for the advertising industry to come together to help address the climate crisis.
160 CEOs signed the letter encouraging their staff to join the global climate strike in September.
Employees used their talents to design climate strike signs and join the march.
THE GREAT RESET
The Great Reset aimed to maintain the positive environmental behaviours developed during lockdown and embed these in society. Over 7 months 700 individuals and agencies collaborated to create an award-winning campaign, producing a white paper, launch film, and digital hub reaching an audience of 18 million people.