Nadeen is the Advertised Emissions Product Development Manager and has over 12 years of experience in digital and customer experience transformation programmes, having worked for a diverse portfolio of clients across the Media and Consumer Industries during her time at Deloitte.

More recently she moved into the net zero strategy and sustainability space, where she engaged clients around strategic and transformation opportunities needed to navigate the climate emergency.

Since joining, Nadeen’s main role at Purpose Disruptors has been to develop the methodology and approach for organisations to measure their Advertised Emissions, further enabling the industry to play a part in the race to net zero.