Purpose Disruptors Ireland
OUR IRISH CHAPTER SUPPORTS THE PURPOSE DISRUPTORS MISSION WITH AN ACTIVE COMMUNITY….
Established in 2020, Purpose Disruptors Ireland was started by individuals from competing agencies bound by a common goal - to meaningfully mobilise the industry’s climate transition. We host regular events and gatherings with a fast-growing community of over 400 individuals, supporting connection and action across the Irish creative communications network.
Team
The Irish chapter of Purpose Disruptors was co-founded by core team members Laura Costello, Colette Henry, Eimear Fitzmaurice and Thomas Geoghegan. We are full-time senior agency employees, working in Irish-based creative agencies and media agencies. Our community is growing daily and we are very grateful for a huge number of people’s ongoing commitment to making this work flourish.
PRESS HIGHLIGHTS
Good Life 2030: Irish Times, Irish Times (again!), Inside Marketing Podcast (2024)
DCU Code Red podcast: Can the ad industry lead toward Net Zero? (2023)
Oireachtas Committee Statement Report Irish Independent (2022)
GOOD life 2030 ireland, SUPPORTED BY CREATIVE IRELAND
10 Agencies Collaborate On New Client: ‘The Future’
Representatives from HAVAS, Publicis Dublin, Core, Verve/Showrunner, TBWA/Bolt, Droga5, Folk VML, Bonfire, THINKHOUSE and The Public House have come together to reflect on the role of the marketing, media and ad industry in supporting a thriving future, where we all live and work more sustainably.
The Outcome: A unique campaign will be delivered by this new ‘superagency’ for the future in November 2024.
GOOD LIFE 2030 IRELAND: CITIZEN VISION REPORT
MAY 2024
This in-depth, nationally representative piece of qualitative and quantitative research invited citizens of Ireland to describe their values and articulate their vision for a ‘good life.’ We find, mirroring findings from our UK Citizen Visions reports – nothing matters more than feeling connected.
The Good Life 2030 Ireland project, is funded by Creative Ireland as part of the Creative Climate Action Fund and led with THINKHOUSE, the youth marketing company.
Oireachtas Committee on Environment and Climate Action December 2022
At the Oireachtas Committee on Environment and Climate Action, we discussed how the Advertising industry can do less harm and reapply its creative effectiveness toward more life-affirming outcomes in line with a 1.5 degree world.
GOOD LIFE 2030 DOCUMENTARY SCREENING
November 2022
CANNES X CLIMATE: A REFLECTION & what next
August 2022
A reflection on Cannes in conversation with Irish Cannes Young Lions Winners Kim Comiskey and Derwin Myers.
HOW CHANGE HAPPENS: STORIES OF CHANGE IN IRISH ADLAND
April 2022
A discussion about the ‘ripples of change’ happening across our industry and how sustainable practices are being introduced within agencies among employees and with clients.
COMMUNICATING SUSTAINABILITY WITH CHANGE BY DEGREES
March 2022
Dr. Tara Shine and Madeline Murray from Change By Degrees joined us to discuss key sustainability skills and provide some practical messaging tools.
PR WORKING GROUP research
Launched on 10th February 2022
Toward the end of 2021, Purpose Disruptors Ireland PR working group undertook primary research among Irish PR communications practitioners to benchmark sentiment and thinking around sustainability in PR and Communications in Ireland. The research aim was to identify the challenges, concerns and opportunities for change around sustainability in the PR & Communications industry in this country. The intent is that this report and its findings will provoke a discussion and help inform communications professionals, individually and collectively, on what next steps the industry should take to build sustainability into their work, with a schedule of follow up workshops, events and talks to be organised throughout 2022.
EVENT RECAP: CLIMATE, COMMS & MEDIA JULY 2021
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
EVENT RECAP: THE GREAT RESET FORTNIGHT MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change….
EVENT RECAP: ECOFFECTIVENESS…
Ben Essen (CSO,Iris) and Caroline Davison MD & Sustainability Lead (Elvis) joined us to share The Ecoffectiveness Framework an open source methodology for how we can take full responsibility for the impact of our work. Watch the presentation below.
EVENT RECAP: SUSTAINABILITY LEADERSHIP with ali sheridan
What kind of leadership does the world need right now? The need for the creative communications industry to adopt a leadership role in the context of climate and sustainability was revealed in our Great Reset work last year. We found that 90% of the population think it is the advertising and creative (communications) industry's responsibility to encourage more sustainable behaviours, like during lockdown.
Over 50 members of the marketing, advertising, PR & communications industry in Ireland got together in March, to learn more about what it means to be a sustainability leader today. Read more here.
