Purpose Disruptors Ireland
OUR IRISH CHAPTER SUPPORTS THE PURPOSE DISRUPTOR MISSION WITH AN ACTIVE COMMUNITY….
Established in 2020 with The Great Reset, Purpose Disruptors Ireland was started by individuals from competing agencies bound by a common goal - to meaningfully mobilise the industry’s climate transition.
The Purpose Disruptors Ireland host regular events and gatherings with a fast-growing community of over 400 individuals, supporting connection and action across the Irish creative communications network.
Subscribe to our mailing list and follow us on Twitter for event announcements and updates, or feel free to reach us directly at ireland@purposedisruptors.org.
Core team & CONTRIBUTORS
The Irish chapter of Purpose Disruptors was co-founded by core team members Laura Costello, Colette Henry, Eimear Fitzmaurice and Thomas Geoghegan. We are all full-time agency employees, working in Irish-based creative agencies and media agencies at a senior level. We support this community and work on a volunteer basis. Between us we have qualifications in sustainability from Cambridge University and Al Gore’s Climate Reality Project. But it’s not really about us.
Our community is growing daily. Within the community there are a number of key contributors who’ve committed time, resource, support and effort for free and we are very grateful for their ongoing commitment to making this happen. They include: Laura Wall, Trudi McDonald, Padraig McKeon, Sharon Edge, Sandy Boundy, Jessika Fok, Vivienne Flood and more…
GOOD LIFE 2030 DOCUMENTARY SCREENING
November 2022
RSVP via ireland@purposedirsuptors.org
CANNES X CLIMATE: A REFLECTION & what next
August 2022
A reflection on Cannes in conversation with Irish Cannes Young Lions Winners Kim Comiskey and Derwin Myers.
HOW CHANGE HAPPENS: STORIES OF CHANGE IN IRISH ADLAND
April 2022
A discussion about the ‘ripples of change’ happening across our industry and how sustainable practices are being introduced within agencies among employees and with clients.
COMMUNICATING SUSTAINABILITY WITH CHANGE BY DEGREES
March 2022
Dr. Tara Shine and Madeline Murray from Change By Degrees joined us to discuss key sustainability skills and provide some practical messaging tools.
PR WORKING GROUP research
Launched on 10th February 2022
Toward the end of 2021, Purpose Disruptors Ireland PR working group undertook primary research among Irish PR communications practitioners to benchmark sentiment and thinking around sustainability in PR and Communications in Ireland. The research aim was to identify the challenges, concerns and opportunities for change around sustainability in the PR & Communications industry in this country. The intent is that this report and its findings will provoke a discussion and help inform communications professionals, individually and collectively, on what next steps the industry should take to build sustainability into their work, with a schedule of follow up workshops, events and talks to be organised throughout 2022.
EVENT RECAP: CLIMATE, COMMS & MEDIA JULY 2021
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
EXPLORE OUR WORK: INTERVIEWS & PRESS 2020/2021
The Great Reset & Purpose Disruptors Ireland launch (2020)
Laura Costello (Thinkhouse) on Climate Allies (2020) - ‘Why Climate Action Needs Creatives’
Colette Henry (Rothco) on The Green Room (2020) - The Great Reset & Climate Realities
The Great Reset Fortnight launch (2021)
What PRs can do to support a greener communications sector PRII (2021)
Kerry Mahony (TBWA Dublin) wins The Great Reset Industry Competition
EVENT RECAP: THE GREAT RESET FORTNIGHT MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change….
EVENT RECAP: ECOFFECTIVENESS…
Ben Essen (CSO,Iris) and Caroline Davison MD & Sustainability Lead (Elvis) joined us to share The Ecoffectiveness Framework an open source methodology for how we can take full responsibility for the impact of our work. Watch the presentation below.
EVENT RECAP: SUSTAINABILITY LEADERSHIP with ali sheridan
What kind of leadership does the world need right now? The need for the creative communications industry to adopt a leadership role in the context of climate and sustainability was revealed in our Great Reset work last year. We found that 90% of the population think it is the advertising and creative (communications) industry's responsibility to encourage more sustainable behaviours, like during lockdown.
Over 50 members of the marketing, advertising, PR & communications industry in Ireland got together in March, to learn more about what it means to be a sustainability leader today. Read more here.
