#ChangeTheBrief Alliance launches in the usa

Purpose Disruptors flagship sustainability learning programme, #ChangeTheBrief launches in the USA with EssenceMediacom this Earth Day.

LBB - 22nd April 2024

A new high fashion campaign is selling… nature?

‘Girls Just Wanna Grow Plants’… a campaign from the Agency for Nature, offers a respite from constant consumption and makes sustainability cool in the process

Vogue Business - 15th February 2024

Emerging Forces shaping Adland’s climate future

Why Advertised Emissions is a pivotal tool in the climate transition and why leaders need to get ahead.

Warc - Nadeen Ayyashi 9th April 2024

‘Agency for Nature': What can the 'Ecokamasutra' teach businesses about climate comms?

Although studies show that a greater connection with nature yields environmentally friendly behaviours and improved mental health, the UK ranks bottom for nature connectedness…

Business Green - 14th March 2024

Agency creatives come together to advocate for nature

Talent drafted in from UK agencies have created five campaigns that seek to put a different spin on environmental communications through the language of gaming, fashion, eroticism and more.

Creative Review - 12th February 2024

Grow plants from fantasy games with this IRL initiative

"At the moment, the gaming world and the outdoor world are almost mutually exclusive, and I really don't think it needs to be that way."

Mashable - 11th April 2024

The Ad industry grapples with it’s role selling consumption

Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?

The Guardian - November 2023

Advertising adds extra 32% to annual carbon footprint of every person in the UK

Latest research from Purpose Disruptors paints a stark picture of the C02 emissions caused as a result of advertising-driven consumption.

The Drum - 7th November 2022

Purpose Disruptors: Ad Industry Must Rapidly Transform for the Climate

Ahead of their return to the UN climate conference at COP27, the group of ex-industry leaders calls for advertising to supercharge progress towards transformation as its emissions look set to grow in 2022

lbbonline - 7th November 2022

Podcasts & Radio

The Verb, BBC Radio 3
writing a good future

What does a good life mean in 2023 and beyond? The Verb returns to the future for a look at stories for a fast-changing planet. Featuring Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors

can marketing save the planet?
WHAT AGENCIES CAN DO WHEN AGENCIES HAVE AGENCY

From our conversation a year ago we talk to the co-Founders of Purpose Disruptors, Jonathan Wise, Lisa Merrick-Lawless and Rob McFaul to discuss progress with regards to Advertised Emissions, #ChangeTheBrief Alliance and their Good Life citizen research. It’s exciting to hear more about their campaign around exploring what 2030 could look like, The Future 2030 campaigns and how they’re exploring business models that require transformational Horizon Three Thinking.

LOVE LOUDER PODCAST
A Crisis of Climate & Masculinity with Jonathan Wise

Jonathan Wise enjoyed an award-winning career in advertising, but in 2009 awakened to the part he was playing in promoting unsustainable lifestyles, quitting his job and studying a masters degree in sustainability. He has since played an instrumental role in the UK ad industry’s response to the climate crisis, co-founding the Purpose Disruptors, and working to reshape the industry to tackle climate change.