2023/24 Programme
Reimagining Advertising
In 2023, we launched Reimagining Advertising, a 6-month journey to imagine radical visions of the future and take action today. The programme has been co-created with The RSA — world-leading thinkers in social change and regenerative leadership, and was supported by our research partner King's College London.
In collaboration with 12 changemakers from diverse parts of the advertising system—including creative agency AMV BBDO, media owner Channel 4, awards body D&AD, insights agency Kantar, brand NatWest, and media agency OMD— we collectively envisioned the future. We asked, how do we transform the industry to support a thriving future in practice?
Our groundbreaking Towards Reimagining Advertising report outlines the ideas, discoveries and recommendations from this journey.
Delve into the report to explore more, including where we believe the biggest transformations can occur: from shifting the output of our work to shifting the clients we work with, to shifting the business model we operate within.
And explore how the field of imagination practices and future thinking can be applied to create outcomes for an entire industry.
As an industry with immense influence over culture, consumption, and aspiration, the time is now to tell a new story—in service of our one planet and our shared future.