Rob is Co Founder of Purpose Disruptors and leads the #ChangeTheBrief Alliance initiative. Rob’s work is focussed on supporting the advertising industry to direct its creativity and strategic firepower to address the climate and ecological emergency. He was a founding member of the Advertising Association Climate Action Working Group, which led to the Ad Net Zero initiative. He chaired the IPA Climate Charter which brings media agencies together to support their transition to a net-zero future.

At Mindshare he co-created Group M Mission Zero, a group that brings together all agencies to work on sustainability transformation. 

Rob studied Sustainability Management at the University of Cambridge Institute for Sustainability Leadership and is an alumni of Reclaiming Agency. He lives in rural Somerset with his family.