Kate Waters, Director of Client Strategy & Planning, ITV

Kate is a creative strategist by background, having worked at several ad agencies across a wide range of categories and clients, including Financial Services, FMCG, telecoms and public sector. In 2011 she started her own agency, Now, working with clients including BT, Public Health England, New York Bakery and the Women&Equality Party. In 2019 she moved to ITV and now has a broad remit, looking after client strategy and planning, measurement innovation and trade marketing. Kate is also the climate

action lead for ITV Commercial, working closely with ITV’s central Climate Action team to deliver against the targets and strategy set out in ITV’s Climate Transition Plan. Kate was the 2021-22 President of WACL (Women in Advertising and Communications Leadership.) and continues to play an active role in many industry forums to accelerate gender equality in the advertising and communications industry.