Tim Pritchard, Head of Responsible Media, MG OMD

Tim leads Responsible Media at MG OMD, focussing on sustainability, where his work with giffgaff has been a standard bearer for the industry, picking up Best Media Planning at the Ad Net Zero awards. 

Tim has campaigned for sustainability in our industry, first as a founder member of the IPA Climate Charter, and latterly with the Purpose Disruptors on their ‘Reclaiming The Commercial Break’ campaign, part of the Good Life 2030 project.  At MG OMD, he leads a company-wide initiative with the Media Trust to help charities with their communications goals, the #CommunicatingClimate programme, now in its fourth year.