Gain the skills to create award-winning work that normalises sustainable values, lifestyles and behaviours’
The Change The Brief Alliance provides an on demand and face to face learning programme and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a net-zero world.
Hear what others are saying about it
Learn from our expert faculty
The Alliance is working with a collective of industry leading peers. Diverse, thought provoking, experienced individuals, whose work, reputation and skill sets push sustainability and define their categories.
Supported by the Ad Association
In 2020 the UK Advertising Association launched Ad Net Zero acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis. Ad Net Zero proposes action on 5 fronts: business operations; production; media choice; awards and events; and most importantly using advertising’s positive influence to promote more sustainable consumer choices and behaviours. #ChangeTheBrief Alliance provides the knowledge and insight that will enable agencies to deliver on action 5.
Who is the Alliance for?
AGENCY SIDE
Creatives, planners and account managers should understand why we need to change the brief, how to bring in stakeholders and have access to expert knowledge and creative stimulus on the behaviour and culture change that will make agencies and clients future-fit.
CLIENT SIDE
Marketing teams have a seat at the sustainability table. By joining the Alliance you can work with your agencies on generating briefs and campaigns that accelerate your brands’ transition to a net-zero world.
MEDIA OWNERS
Learn how to respond to briefs from agencies that seek to promote sustainable behaviours in your audiences.
Current Members Include:
