Jonathan is Co Founder of Purpose Disruptors and has 15 years’ experience as a strategist in advertising, with the majority of this time at JWT London working on Kraft Foods, Nestle, Diageo and Shell.

After becoming aware of the climate crisis he completed a Masters in Sustainability at Ashridge Business School in 2012 which led him to set up Reclaiming Agency, the UK-based programme, designed for industry leaders to address our climate emergency.

After co-founding Purpose Disruptors in 2020, Jonathan co-authored the landmark Advertised Emissions framework launched at COP26 in Glasgow. The framework has since been adopted by the UN’s Race To Zero campaign.

Alongside Purpose Disruptors, Jonathan is also a tutor on the Sustainable Marketing, Media and Creative course at Cambridge Institute for Sustainability Leadership.