Caroline Davison, Managing Directro & Sustainability Lead, Elvis

With over 20 years’ experience in advertising and a passion for driving forward the sustainability agenda, Caroline spearheaded elvis’ transition to becoming a B Corp in June 2023, andcontinues to help agencies and clients transition to business models that have social and environmental change at their heart.

An active member of Purpose Disruptors, she co-created the ecoffectiveness impact metric with fellow disruptor Ben Essen, and contributed to the development the Advertised Emissions framework (2021). Caroline is also an alumnus of theReclaiming Agency leadership programme for driving positive change within the industry.